Online Business Blog at CSU, Chico

Bringing Strategic Marketing to an Online MBA

Published on Sep 14, 2020

Marketing strategy diagram

Katie Mercurio teaches the first class online students take in Chico State’s Online MBA program, Seminar in Strategic Marketing, and she hopes it’ll be a welcome surprise.

“From the time you're born, you’ve been exposed to marketing, so it's something that every single person can wrap their head...

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Application Corner: 7 MBA Resume Tips

Published on Jun 08, 2020

Women Works on Resume in Cafe

An MBA resume is a lot like the document you've prepared for every job you’ve sought in your career, but that doesn't mean it's all right to submit a boilerplate document as part of your business school application. Each resume you submit should be crafted and pitched toward a specific opportunity...

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Application Corner: MBA Personal Statement Guide

Published on Jun 08, 2020

Young Guy Working on Laptop in Home Office

The MBA personal statement is a rite of passage for most business school applicants. MBA application essays come in many shapes and sizes, but all of them serve the purpose of demonstrating your qualification for admission, your drive to succeed, and your reasons for choosing a particular MBA prog...

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Application Corner: MBA Recommendation Letters and You

Published on Jun 01, 2020

Woman Shaking Hands With Boss

Nearly all business schools you might apply to have at least one thing in common: They want to hear about you from those who know you best. Requesting MBA recommendation letters is a common experience for most applicants, and finding the right person to sing your praises can take some careful thou...

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How to Get Into an MBA Program

Published on May 29, 2020

man in red shirt applies to MBA program on his laptop

An MBA sets you apart from your colleagues and other industry professionals. In addition to broadening your career prospects, an MBA can fast-track you for a promotion to more senior positions.

You may find it difficult to climb the corporate ladder in certain industries—such as banking, investm...

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